Mobile airtime transfer startup Senditoo has announced an aggressive marketing campaign this year to expand its share of the US$3 billion global airtime market on the back of funding it secured in December last year.
The startup, founded in March 2016, plans to become one of Africa’s fastest growing airtime transfer services in the coming months.
Takwana Tyaranini, Zimbabwean co-founder of Senditoo says the UK-based company allows users to send instant mobile phone top-ups to more than 140 countries across the world, including 39 in Africa. “The greatest need for people living and working in the diaspora is to stay in touch with their relatives and friends and be up to speed with important developments back home. With Senditoo, we’ve found a way to keep the African conversation flowing, in three easy steps: enter your number on our platform, make a payment and instantly, credit is received.”
Tyaranini anticipates that Senditoo’s growth plans this year will be aided by the sustained surge in the number of mobile subscribers throughout the African continent.
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“With mobile phone penetration in Africa standing at around 67 percent today, there’s clearly a huge need for airtime to keep that flow of conversations going,” he added.
Senditoo is currently connected to over 400 mobile operators across the globe with a reach of 4.5 billion prepaid phone users according to its founders. They also indicate that the company has raised more than US$350,000 in funding since its founding ten months ago.
US$329,690 of those funds came in December 2016 as a result of contributions by three French investors.
“The new investment will go towards expanding Senditoo in Africa and position it as the leading airtime transfer service from Europe to the continent. To boost its ambitious plans, Senditoo aims to raise more than $2 million in funding in early 2017,” stated the startup.
Senditoo has also announced that it is offering a discount of up to US$2 for users who try their platform as part of the scheme to grow its market share in the short term.