Beat lead generation challenges in Africa Although Africa faces similar challenges when it comes to lead generation as many other emerging markets, there are also several challenges that are far more pronounced in the region, that require solutions that are specific to the continent. Africa’s infrastructure is underdeveloped, it’s retail landscape is both fragmented and often informal, market research is somewhere between non-existent and totally unreliable, skills are in short supply, and government regulation changes from day to day. “Getting good data on Africa is a difficult and onerous task. Not only is it hard to get accurate data in the first place, keeping it fresh and up-to-date is a mammoth task,” says Louise Robinson, MD of CG Consulting. “There’s a dearth of information and insights on the continent’s spectrum of consumers and its sales environment. This is why businesses hoping to get a foothold in this market, are turning to lead generation specialists to provide them with accurate sales leads.” She adds that this is one of the reasons good African databases are so expensive. “Companies providing data about African businesses have to ensure that the details are correct on a regular basis. This often entails phoning numerous different numbers for the same person, checking that the contact people are still relevant, and that takes a great deal of time.” She says to remember that any business entering a new market, particularly one with so many barriers to success, will face a slew of challenges, including structures, systems, regulations and cultures that vary from region to region. “It is a daunting task for any business, and they should not fall into the trap of trying a Western approach.” This is a waste of time, which will result in little to no increase in traction or sales, forcing the business to start from scratch. “The environment is so different in Africa. Businesses who are used to driving demand through a Western approach to sales and marketing will have to seriously rethink their strategies, if they hope to succeed in the African market, and reach these unique customers.” According to Robinson, there are also a range of issues that marketers in developing economies must tackle. “Think about soaring production costs, and infrastructure and logistical systems that are so inadequate, they cannot hope to meet the demands placed on them. Red tape and bureaucracy are also a major stumbling block to success, as is the dearth of developed media systems.” Moreover, consumers are unpredictable. “I mentioned earlier that retail is largely informal on the continent, which affects consumption patterns. Many African consumers buy from informal street vendors, purchasing in inconsistent and variable patterns than their Western counterparts. Cash is also king on the continent, with credit cards being barely used at all.” However, she says there is light at the end of the tunnel. “Irrespective of the issues Africa faces, there are tremendous prospects for growth and a variety of untapped markets. The burgeoning middle class will bring improvement to sales and opportunities, and businesses hoping to succeed need to tap in to these consumers now.” In addition, she says that the business environment in Africa is growing in leaps and bounds, and companies trying to reach African organisations will encounter many of the same problems consumer-facing businesses have in reaching the right people. “African companies operate in a very specific way, and organisations looking to do business with them need to use the right approach – and get to the right people – in order to do business with them.” She says working with a lead generation partner, such as CG Consulting, which offers bespoke databases in specific sectors in Africa, is the best way for a business to succeed. “A good lead generation partner will help you access informal markets and get the date you need to effectively target your products and services.”

By | 2018-05-13T14:21:34+00:00 May 13th, 2018|Uncategorised|

Comments Off on Beat lead generation challenges in Africa Although Africa faces similar challenges when it comes to lead generation as many other emerging markets, there are also several challenges that are far more pronounced in the region, that require solutions that are specific to the continent. Africa’s infrastructure is underdeveloped, it’s retail landscape is both fragmented and often informal, market research is somewhere between non-existent and totally unreliable, skills are in short supply, and government regulation changes from day to day. “Getting good data on Africa is a difficult and onerous task. Not only is it hard to get accurate data in the first place, keeping it fresh and up-to-date is a mammoth task,” says Louise Robinson, MD of CG Consulting. “There’s a dearth of information and insights on the continent’s spectrum of consumers and its sales environment. This is why businesses hoping to get a foothold in this market, are turning to lead generation specialists to provide them with accurate sales leads.” She adds that this is one of the reasons good African databases are so expensive. “Companies providing data about African businesses have to ensure that the details are correct on a regular basis. This often entails phoning numerous different numbers for the same person, checking that the contact people are still relevant, and that takes a great deal of time.” She says to remember that any business entering a new market, particularly one with so many barriers to success, will face a slew of challenges, including structures, systems, regulations and cultures that vary from region to region. “It is a daunting task for any business, and they should not fall into the trap of trying a Western approach.” This is a waste of time, which will result in little to no increase in traction or sales, forcing the business to start from scratch. “The environment is so different in Africa. Businesses who are used to driving demand through a Western approach to sales and marketing will have to seriously rethink their strategies, if they hope to succeed in the African market, and reach these unique customers.” According to Robinson, there are also a range of issues that marketers in developing economies must tackle. “Think about soaring production costs, and infrastructure and logistical systems that are so inadequate, they cannot hope to meet the demands placed on them. Red tape and bureaucracy are also a major stumbling block to success, as is the dearth of developed media systems.” Moreover, consumers are unpredictable. “I mentioned earlier that retail is largely informal on the continent, which affects consumption patterns. Many African consumers buy from informal street vendors, purchasing in inconsistent and variable patterns than their Western counterparts. Cash is also king on the continent, with credit cards being barely used at all.” However, she says there is light at the end of the tunnel. “Irrespective of the issues Africa faces, there are tremendous prospects for growth and a variety of untapped markets. The burgeoning middle class will bring improvement to sales and opportunities, and businesses hoping to succeed need to tap in to these consumers now.” In addition, she says that the business environment in Africa is growing in leaps and bounds, and companies trying to reach African organisations will encounter many of the same problems consumer-facing businesses have in reaching the right people. “African companies operate in a very specific way, and organisations looking to do business with them need to use the right approach – and get to the right people – in order to do business with them.” She says working with a lead generation partner, such as CG Consulting, which offers bespoke databases in specific sectors in Africa, is the best way for a business to succeed. “A good lead generation partner will help you access informal markets and get the date you need to effectively target your products and services.”

Beat lead generation challenges in Africa Although Africa faces similar challenges when it comes to lead generation as many other emerging markets, there are also several challenges that are far more pronounced in the region, that require solutions that are specific to the continent. Africa’s infrastructure is underdeveloped, it’s retail landscape is both fragmented and often informal, market research is somewhere between non-existent and totally unreliable, skills are in short supply, and government regulation changes from day to day. “Getting good data on Africa is a difficult and onerous task. Not only is it hard to get accurate data in the first place, keeping it fresh and up-to-date is a mammoth task,” says Louise Robinson, MD of CG Consulting. “There’s a dearth of information and insights on the continent’s spectrum of consumers and its sales environment. This is why businesses hoping to get a foothold in this market, are turning to lead generation specialists to provide them with accurate sales leads.” She adds that this is one of the reasons good African databases are so expensive. “Companies providing data about African businesses have to ensure that the details are correct on a regular basis. This often entails phoning numerous different numbers for the same person, checking that the contact people are still relevant, and that takes a great deal of time.” She says to remember that any business entering a new market, particularly one with so many barriers to success, will face a slew of challenges, including structures, systems, regulations and cultures that vary from region to region. “It is a daunting task for any business, and they should not fall into the trap of trying a Western approach.” This is a waste of time, which will result in little to no increase in traction or sales, forcing the business to start from scratch. “The environment is so different in Africa. Businesses who are used to driving demand through a Western approach to sales and marketing will have to seriously rethink their strategies, if they hope to succeed in the African market, and reach these unique customers.” According to Robinson, there are also a range of issues that marketers in developing economies must tackle. “Think about soaring production costs, and infrastructure and logistical systems that are so inadequate, they cannot hope to meet the demands placed on them. Red tape and bureaucracy are also a major stumbling block to success, as is the dearth of developed media systems.” Moreover, consumers are unpredictable. “I mentioned earlier that retail is largely informal on the continent, which affects consumption patterns. Many African consumers buy from informal street vendors, purchasing in inconsistent and variable patterns than their Western counterparts. Cash is also king on the continent, with credit cards being barely used at all.” However, she says there is light at the end of the tunnel. “Irrespective of the issues Africa faces, there are tremendous prospects for growth and a variety of untapped markets. The burgeoning middle class will bring improvement to sales and opportunities, and businesses hoping to succeed need to tap in to these consumers now.” In addition, she says that the business environment in Africa is growing in leaps and bounds, and companies trying to reach African organisations will encounter many of the same problems consumer-facing businesses have in reaching the right people. “African companies operate in a very specific way, and organisations looking to do business with them need to use the right approach – and get to the right people – in order to do business with them.” She says working with a lead generation partner, such as CG Consulting, which offers bespoke databases in specific sectors in Africa, is the best way for a business to succeed. “A good lead generation partner will help you access informal markets and get the date you need to effectively target your products and services.”

By | 2018-05-13T14:20:07+00:00 May 13th, 2018|Uncategorised|

Comments Off on Beat lead generation challenges in Africa Although Africa faces similar challenges when it comes to lead generation as many other emerging markets, there are also several challenges that are far more pronounced in the region, that require solutions that are specific to the continent. Africa’s infrastructure is underdeveloped, it’s retail landscape is both fragmented and often informal, market research is somewhere between non-existent and totally unreliable, skills are in short supply, and government regulation changes from day to day. “Getting good data on Africa is a difficult and onerous task. Not only is it hard to get accurate data in the first place, keeping it fresh and up-to-date is a mammoth task,” says Louise Robinson, MD of CG Consulting. “There’s a dearth of information and insights on the continent’s spectrum of consumers and its sales environment. This is why businesses hoping to get a foothold in this market, are turning to lead generation specialists to provide them with accurate sales leads.” She adds that this is one of the reasons good African databases are so expensive. “Companies providing data about African businesses have to ensure that the details are correct on a regular basis. This often entails phoning numerous different numbers for the same person, checking that the contact people are still relevant, and that takes a great deal of time.” She says to remember that any business entering a new market, particularly one with so many barriers to success, will face a slew of challenges, including structures, systems, regulations and cultures that vary from region to region. “It is a daunting task for any business, and they should not fall into the trap of trying a Western approach.” This is a waste of time, which will result in little to no increase in traction or sales, forcing the business to start from scratch. “The environment is so different in Africa. Businesses who are used to driving demand through a Western approach to sales and marketing will have to seriously rethink their strategies, if they hope to succeed in the African market, and reach these unique customers.” According to Robinson, there are also a range of issues that marketers in developing economies must tackle. “Think about soaring production costs, and infrastructure and logistical systems that are so inadequate, they cannot hope to meet the demands placed on them. Red tape and bureaucracy are also a major stumbling block to success, as is the dearth of developed media systems.” Moreover, consumers are unpredictable. “I mentioned earlier that retail is largely informal on the continent, which affects consumption patterns. Many African consumers buy from informal street vendors, purchasing in inconsistent and variable patterns than their Western counterparts. Cash is also king on the continent, with credit cards being barely used at all.” However, she says there is light at the end of the tunnel. “Irrespective of the issues Africa faces, there are tremendous prospects for growth and a variety of untapped markets. The burgeoning middle class will bring improvement to sales and opportunities, and businesses hoping to succeed need to tap in to these consumers now.” In addition, she says that the business environment in Africa is growing in leaps and bounds, and companies trying to reach African organisations will encounter many of the same problems consumer-facing businesses have in reaching the right people. “African companies operate in a very specific way, and organisations looking to do business with them need to use the right approach – and get to the right people – in order to do business with them.” She says working with a lead generation partner, such as CG Consulting, which offers bespoke databases in specific sectors in Africa, is the best way for a business to succeed. “A good lead generation partner will help you access informal markets and get the date you need to effectively target your products and services.”

African mobile airtime start-up wants early market share

By | 2017-05-07T10:20:10+00:00 May 7th, 2017|News|

Mobile airtime transfer startup Senditoo has announced an aggressive marketing campaign this year to expand its share of the US$3 billion global airtime market on the back of funding it secured in December last year. The startup, founded in March 2016, plans to become one of Africa's fastest growing airtime transfer services in the coming [...]

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Zimbabwe: about-turn on data price hike

By | 2017-02-11T16:29:56+00:00 February 11th, 2017|News|

Zimbabwe has ordered mobile network operators to revert back to old data tariffs in an about-turn decision on newly implemented data prices this week. Subscribers have welcomed the decision, although there is speculation that it could impact on potential revenue growth for local telcos. The country's three mobile operators – Econet Wireless, Telecel Zimbabwe and [...]

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African mobile airtime start-up wants early market share

By | 2017-02-11T16:28:12+00:00 February 11th, 2017|News|

Mobile airtime transfer startup Senditoo has announced an aggressive marketing campaign this year to expand its share of the US$3 billion global airtime market on the back of funding it secured in December last year. The startup,founded in March 2016, plans to become one of Africa's fastest growing airtime transfer services in the coming months. [...]

Comments Off on African mobile airtime start-up wants early market share

International Business Data South Africa

By | 2017-05-09T13:25:57+00:00 August 29th, 2016|Uncategorised|

Are you struggling to gain access to South Africa's markets? Then why not turn to Database 360 for the international business data that you need? The company supplies African B2B lists and lead generation services, allowing you to do business in this highly challenging environment. Database 360 is firmly established as a leader in its [...]

Targeted email marketing…

By | 2017-05-09T13:25:57+00:00 August 18th, 2016|Uncategorised|

...is still the way to go There is no doubt that generating leads is one of the most important steps to turning your target audience into buying customers. Leads, or potential sales contacts, are ineffective unless they are genuinely interested in your offerings, and for any business, identifying leads, targeting them, and keeping them engaged [...]

IP traffic set to soar in Africa

By | 2017-05-09T13:25:57+00:00 June 21st, 2016|Uncategorised|

Africa will experience the highest IP growth rate globally at 41%, according to the Cisco Visual Network Index Complete Forecast for 2015 to 2020. According to the Index the continent's IP traffic is predicted to grow 6-fold and fixed broadband speed 2.4-fold with an average mobile speed connection of 5Mbps. Traffic growth is immediately attributed [...]