Successful sales strategies for tough times

By | 2017-05-09T13:25:58+00:00 February 5th, 2016|Uncategorised|

Crises that affect all businesses, such as the recent economic downturn, have an even greater impact on those working in emerging markets, as they have smaller buffers to cushion the blow from any negative impact. “They need not despair though,” says Louise Robinson, Sales Director of CG Consulting. “There are several strategies companies can use [...]

Generating leads for any business

By | 2017-05-09T13:25:58+00:00 February 5th, 2016|Uncategorised|

Many organisations battle with lead generation. Marketing initiatives have changed significantly due to the advent of the Internet, smart devices and the addition of several new channels and ways to market in real time. “Companies are still employing ineffective and outdated practices to get new leads, and ending up with leads that are not qualified, [...]

Advantage Africa

By | 2017-05-09T13:25:58+00:00 January 22nd, 2016|Uncategorised|

The international financial community is eyeing Africa in a big way. Africa is finally taking centre stage as more and more international organisations are opening offices on the continent, more banks are viewing Africa with interest, and stock markets are showing strong Africa performances. Louise Robinson, managing director at database 360 says investing in Africa is a must for all enterprises wishing to succeed in the future. “Africa is already showing one of the highest returns on investment. African banks did not take the same knocks as their Us and European counterparts during the recession and the interest in Africa remains strong.”

Get to the right African segment

By | 2017-05-09T13:25:58+00:00 November 20th, 2015|Uncategorised|

RisCura’s Bright Africa 2015 Report indicates that Africa is not a single investment destination with a single set of standardised risk factors and homogenous potential for reward. Although some high-level similarities are evident, digging into the specifics of certain regions and countries show that Africa is comprised of a range of distinct investment destinations; each [...]

Opening doors into African Business

By | 2017-05-09T13:25:58+00:00 November 11th, 2015|Uncategorised|

Opening doors in Africa Investment in Africa has never been higher. According to the World Bank, Foreign direct investment (FDI) in the region hit a record $60 billion by the middle of this year. And yet, many multinational companies looking to expand across the continent are still wary of doing business in Africa as a [...]